Lifestyles & Hobbies » Outdoor Enthusiasts.Lifestyles & Hobbies » Nightlife Enthusiasts.Lifestyles & Hobbies » Green Living Enthusiasts.Lifestyles & Hobbies » Frequently Attends Live Events.Lifestyles & Hobbies » Art & Theater Aficionados.
Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Lunch Out.Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Dinner Out.Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Breakfast Out.Food & Dining » Frequently Dines Out » Diners by Meal.Food & Dining » Cooking Enthusiasts » Aspiring Chefs.Food & Dining » Cooking Enthusiasts » 30 Minute Chefs.Beauty & Wellness » Frequently Visits Salons.Available affinity audiences in Display & Video 360 Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics.
With affinity audience, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns.
If your advertiser is a movie studio promoting the latest action flick, you could target the "action movie lovers" affinity audience.You should consider targeting affinity audiences if you are interested in expanding your target audience to users more likely to convert based on their interests. Would targeting affinity categories be useful for you? Select from a wide range of lists-from "auto enthusiasts" and "sports fans" to "luxury travelers" and "fashionistas"-to show ads to people who are likely to be enthusiasts. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.Īdd affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.